Media and Marketing Execs’ Views on Product Development

Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented, finds Econsultancy [download page] in a new study produced in partnership with Jordan Edmiston (JEGI). Notably, B2B respondents share that sentiment to almost the same degree as B2C companies. So where do new product ideas come from, and what spells doom for them? (more…)