More than 9 in 10 companies believe that some form of data is essential to their marketing success, reveals a recent report from Experian Quality Data. But, obviously, some forms of data are simply more essential than others. Not surprisingly, contact data is considered essential by most respondents connected to data management – who hailed from the US, UK, Netherlands, Spain, Germany and France. (more…)
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Top Data Types Considered Essential to Marketing Success
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