1 in 5 Social Network Users Likely to Make A Purchase Directly On A Social Network This Year

While there is plenty of research out there looking at social’s role (or lack thereof) as an e-commerce traffic driver (with the focus on the last click likely undervaluing social’s role in the purchase journey), there has been less analysis of late on purchases made directly on social networks. The social commerce space was projected to be a burgeoning one; new data from Javelin Strategy & Research suggests that almost 1 in 5 social network users will make a purchase directly through a social platform this year. (more…)