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Marketers’“Single Most Exciting Opportunity For 2014″ Is…

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EconsultancyAdobe-Marketers-Single-Most-Exciting-Opportunity-Jan2014What are marketers most excited about this year? That was one question posed by Econsultancy and Adobe in their latest quarterly intelligence briefing [download page]. The most accurate answer is… that it depends on who’s asked (sorry). While a somewhat surprising area topped the list for in-house marketers, the responses differed fairly significantly when respondents were split into various groups. (more…)


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