Consumers Still Rely More on Traditional Tools For CPG Brand Decisions

Consumers are relying more on new media tools and less on traditional ones to make their CPG brand decisions, according to survey data from IRI. But even so, traditional marketing tools such as newspaper circulars are likely to influence far more consumers than newer technology-enabled tools such as smartphone applications, per the study, which asked consumers about a range of influences on their brand choices. (more…)