Q4 2013 Social Care: Demand Greater on Twitter; Response More Likely on Facebook

Socialbakers has released its latest quarterly study examining “socially devoted” brands on Facebook and Twitter, and the numbers show that response rates on Facebook tailed off at the end of 2013 after a rapid rise a year earlier. For the quarter, brands answered 59.4% of questions asked of them on their Facebook pages, the smallest share (by a thin margin) since Q4 2012. That was still better than Twitter response rates, which averaged out at just 40.6%. (more…)