Tablets Accounting For An Increasing Share of B2C Marketing Email Opens

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Clik here to view.A growing share of B2C marketers’ email opens are occurring on tablets, reveals Movable Ink in its Q4 US Consumer Device Preference Report [download page]. The study indicates that about 1 in 6 email opens occurred on a tablet during Q4, up from 13.8% during Q2. With smartphones’ share of opens remaining flat over that 6-month period (at 48.2% in Q4), the combined mobile share of email opens in Q4 grew to 64.8%. (more…)