The Average Grocery Shopper Buys Less Than 1% of Available Items Over the Course of A Year

An analysis of more than 32 million shoppers across almost 10,000 grocery stores during a 52-week period ending in mid-year 2013 has found that on average, shoppers bought just 0.7% of available products. The study, conducted by Catalina Marketing [download page], also reveals that this selectivity tends to apply across various grocery departments and is relatively consistent when segregating shoppers by age and income.  (more…)