Facebook ad click-through rates grew by 10% quarter-over-quarter (Q-o-Q) in Q4, says Kenshoo Social in its latest Facebook advertising data release. Ad impressions and clicks grew by 51% and 66%, respectively, following smaller increases in Q3, while holiday season competition drove a reversal in unit cost trends from the prior quarter. After reporting a drop in costs-per-click (CPCs) during Q3, Kenshoo indicates that CPCs grew by 21% Q-o-Q in Q4. (more…)
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Facebook Ad CTR Up in Q4 2013
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