Global Ad Spend in Q3 2013: Display Growth Continues

Global ad spending across major media grew by 3.2% year-over-year during the third quarter of 2013, details Nielsen [download page] in its latest AdView Pulse report, which indicates that media spending trends remained largely consistent relative to the first half of the year (H1). For the year-to-date period (Q1 through Q3), display advertising – though measured in a subset of markets – posted the fastest growth rate, of 32.4%, improving from its 26.6% rise during H1. (more…)