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US CEOs: Tech Advances Most Likely to Transform Business; Marketing Not Well Prepared

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PwC-Most-Transformative-Trends-per-US-CEOs-Jan2014Which global trends will most transform business over the next 5 years? For US CEOs, technological advances are the most disruptive, according to US-specific results [pdf] from PricewaterhouseCoopers’ 17th annual Global CEO survey. Fully 86% of respondents named tech advances one of their top 3 (of 5) transformative trends, ahead of demographic shifts (69%) and shifts in global economic power (58%). (more…)


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