Consumers Say Personalization Influences Retail Purchase Decisions

1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online, according to recent survey results [pdf] from Infosys. Respondents to the survey were also more likely to have experienced product recommendations based on previous purchases online (32%) rather than in-store (18%). Those who have had personalized shopping experiences indicate that the personalization has influenced their purchase decisions. (more…)