Mobile Advertisers, On Board With Geo-Targeting Techniques, Add More Data to Campaigns

93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier, per the latest quarterly report [download page] from xAd. Roughly 9 in 10 campaigns had used geo-precise targeting in Q2, but xAd had noted at the time that the techniques are typically more popular in Q2 and Q4. In its latest report, xAd reveals that 96% of location-based campaigns also included an extra layer of data, whether that be search behavior/intent, audience profiles, or another type. (more…)