More than 3 in 4 small businesses who have participated in Small Business Saturday in the past plan to do so again this year, per results from a Constant Contact survey of 854 B2C small business participants in the Constant Contact Small Biz Council. Those participating in Small Business Saturday this year are most likely to expect that it will help create awareness for their business (79%), with fewer expecting that it will deliver new customers (45%) or a quick boost in sales (43%). (more…)
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Small Biz Saturday Participants Expect Boost in Awareness, Will Rely More on Traditional Media Ads
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