Email Click-to-Open Rates Remained Far Higher on Desktops Than on Mobiles in Q3

Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2, says Yesmail Interactive in its latest quarterly “Email Marketing Compass” [download page] report. Despite mobile email clicks growing quarter-over-quarter, mobile represented an undersized 35% of all clicks, as click-to-open (CTO) rates continued to lag compared to desktops. This was true across each of the 12 industries tracked, and even as the percentage of active subscribers viewing on both mobiles and desktops fell substantially during the quarter. (more…)