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Discounts are the top reason Americans join online brand communities, and they’re also the leading reason why Americans use brands’ mobile applications. New survey results from Analytic Partners – conducted by Opinion Research Corporation – indicate that when it comes to the most engaging Facebook content posted by brands, discount offers (such as coupons or promotional codes) are the most appealing. Facebook users responding to the survey claimed to be most likely to click on discount offers (67%), followed by contests or giveaways (41%). (more…)
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Facebook Users Say Discount Offers Are the Most Appealing Brand Posts
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