Publishers Rank Native Ad Formats by Perceived Effectiveness

Most brands and agencies see native advertising in a positive light, even if they may not be in total agreement on a definition of native ads, according to [download page] a new study conducted by Hexagram and Spada. While more publishers (62%) have experience with native ads than brands (41%) and agencies (34%), each group intends to use native ads more in the next year, with the vast majority feeling that the formats add value to consumers. So which online native ad types are most popular – and which appear to be the best bet for monetization? (more…)