Content Sharing Trends: Pinterest Grows to Rival Email

Facebook remains easily the leading channel for sharing content online, says ShareThis in a new report, but sharing via Pinterest is growing quickly this year and is almost on par with email as the third-largest channel. During September, Facebook accounted for a leading 57.3% of shares from websites that have the ShareThis tool embedded, significantly expanding its leading share from 42.4% a couple of months earlier in July. Twitter was the second-largest channel, with 19.3% of shares in September, followed by email (5.1%) and Pinterest (4.9%). (more…)