A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%), details SymphonyIRI in a new report. The study also finds that many Millennials research products online, though they’re nearly twice as likely to do so on websites (42%) than on blogs (23%) or social media (22%). In fact, they’re far more likely to leverage social media to get coupons (40%) than to research a product. (more…)
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Majority of Millennial Shoppers Download CPG Coupons Online
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