Social and Mobile Gaming Ads Seen Outperforming Other Digital Ad Types

Social and mobile gaming ads generate an average click-through rate (CTR) of 3%, reveals MediaBrix [pdf] in a new study. That’s far higher than the 0.1% average for standard banner ads (per MediaMind), and various other benchmarks cited in the study supplied by outside sources, including mobile banner ads (0.86%) and Facebook ads (0.11%). Moreover, CTR for social and mobile gaming value exchange ads – where users receive a reward for viewing the full ad – generate an average CTR of 11%. (more…)