Staying Ahead of the (Media) Curve With Affluents

Affluents represent a growing segment of the US population, both in number and in purchasing power. As a focal point for many marketers – not just in the luxury vertical – this group’s media habits deserve scrutiny. In a new MarketingCharts Debrief, Media Habits of the Affluent, we take a closer look at the legacy channels that have staying power with affluents and those most ripe for displacement by digital media. (more…)