How Marketers Plan to Improve Email’s ROI in 2015

Email is already considered the most effective digital marketing tactic, but that doesn’t mean it can’t improve. Indeed, recent research has demonstrated that some negative attitudes to email marketing persist, and a new Liveclicker-sponsored study [download page] from The Relevancy Group indicates that while mobile email adoption is high, significant proportions of consumers complain of overload and irrelevance. With that in mind, it’s worth looking at marketers’ top priorities for improving email’s ROI. (more…)