Source: Radio Advertising Bureau (RAB) [pdf]
Notes: US radio industry revenues declined by 2% year-over-year in Q3 following a 3% drop in Q2. Digital (+11%) and off-air (+14%) were bright spots, though they couldn’t quite offset the decreases in spot (-3%) and network (-4%) revenues. During the third-quarter, top-tier spenders healthcare (+4%), professional services (+5%) and insurance (+1%) bucked the overall trend by increasing their radio spend, although spending by auto and communications and cellular companies dropped. For the year-to-date, radio revenues are down by 1%. (more…)