Marketers Rate the Most Valuable – and Difficult – Conversion Rate Optimization Methods

89% of company marketers (primarily UK-based) feel that conversion rate optimization is crucial (55%) or important (34%) to their overall digital marketing strategy, and 87% of agency respondents agree with respect to their clients, according to the latest annual conversation rate optimization study [download page] from Econsultancy and RedEye. The report contains a host of intriguing data points concerning the methods by which marketers are going about improving their conversion rates, also detailing those perceived most effective. (more…)