Are Advertisers Ignoring African-American Media?

African-Americans represent 14.4% of the American population, yet only 2.6% of major media advertising is spent on African-American media, details Nielsen in a recent study [download page], with this imbalance relatively unchanged from last year. The report notes that a growing share of African-American households earn at least $50,000, and that this consumer segment’s purchasing power is growing. (more…)