Source: Econsultancy / Adobe [download page]
Notes: While companies are recognizing “the need to provide a seamless experience where content and commerce intertwine,” few digital professionals feel that content management systems (CMS) are good at delivering against their main objectives. For example, while almost 9 in 10 respondents say that a CMS should help them improve user engagement and customer engagement, only about one-quarter feel that their CMS is good for helping them deliver against this goal. Discouragingly, these gaps haven’t changed much from last year. (more…)