How Top Charities and Non-Profits are Using Social Media

Social media use is almost ubiquitous among top charities and non-profits, with 98% using at least one platform, finds a new study from the Center of Marketing Research at the University of Massachusetts Dartmouth. The study analyzed the social activities of the Philanthropy 400 (2013 list), excluding colleges and universities so as to focus on the more traditional definition of charities and non-profits. Almost all –  97% – of the social media administrators surveyed reported using some type of social video platform. (more…)