Source: Adobe Digital Index [pdf]
Notes: Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier, with growth particularly pronounced for smartphones. The number of overall online video starts also saw a significant rise, up 43% year-over-year. Separately, the study notes that “TV Everywhere” continues to pick up steam, with the amount of authentications jumping by 246% year-over-year, with a plurality 43% of those taking place via iOS apps. Some 21% of pay-TV households accessed TV Everywhere during Q1, up from 16% in Q3 2013. (more…)