CMOs, Expanding Their Leadership Roles, Look to Forge Critical Internal Connections

CMOs are maintaining a strong focus on revenue goals as they seek to demonstrate their business value in a variety of ways, from qualitative sales feedback to lead data, pipeline impact generated by marketing and marketing involvement in sales opportunities. That’s according to a recent study from Heidrick & Struggles and Forrester Research that finds 6 in 10 CMOs to be expanding their leadership and influence in general business strategy. (more…)