Some 95% of agency respondents to a Q4 2013 survey indicate that they’re interested in using streaming/online video in their clients’ campaigns, up from 85% during Q3. The survey, conducted by STRATA, also found 65% of agencies reporting greater interest in the medium than a year earlier, and 6 in 10 believing that an online video impression is equal to a TV impression. YouTube is easily the top video choice for agencies, with 81% expressing interest. But other sites are also garnering some attention. (more…)
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Agencies’ Interest in Online Video Grows
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