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Share of Digital Ad Dollars Spent on Branding, by Industry, in 2015
Source: eMarketer [download page] Notes: Branding will be the primary objective of 42% of US digital ad spending this year, forecasts eMarketer, a slight increase from 40.9% last year but well below...
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B2C and B2B Marketers Name Their Most Important Social Platforms
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%), while for B2B marketers LinkedIn is on par with Facebook (88% each) as the most commonly used social platform,...
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B2B Research: Don’t Sleep on the Sales Rep
A recently-released study from SiriusDecisions made some waves in the B2B marketing world, as it challenged the notion (spurred in part by SiriusDecisions’ own research) that digital has...
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Brands’ Email Volume Continues to Grow in Q1
Source: Experian Marketing Services [download page] Notes: Brands’ email volume grew by 15.5% year-over-year in Q1 2015 says Experian Marketing Services in its latest quarterly email benchmark report,...
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Weekend Reading, 5/29/15
Apple is back on top as the world’s most valuable brand, according to the 10th annual “BrandZ Top 100 Most Valuable Global Brands” report from WPP and Millward Brown. With a total brand value of almost...
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Majority of US Households Now Have a TV Connected to the Internet
Source: Leichtman Research Group (LRG) Notes: Some 56% of US households have at least one TV set connected to the internet through a video game system, smart TV set, Blu-ray player and/or streaming...
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Companies’ Most Effective CSR Info Communication Channels, Per Consumers
Source: Cone Communications / Ebiquity [pdf] Notes: How should companies communicate information about social and environmental programs and products? For consumers, communication on the product itself...
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Media Consumption Trends, 2010-2017
Source: ZenithOptimedia Notes: Global internet consumption grew by almost 84% between 2010 and 2014, driving overall media consumption growth of 5.1%, to 485 minutes per day, according to estimates...
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Which Advertising Channels Have the Biggest Purchase Influence on Millennials?
TV ads continue to lead the way among paid media in influencing Millennials’ purchases, according to a newly-released study from MarketingCharts. The report – “Advertising Channels With the Largest...
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China Ranked Top Developing Market For Retail Investment
Source: A.T. Kearney [pdf] Notes: China – predicted to pass the US as the world’s top retail market in 2018 – is back on top as the leading emerging market for retail opportunities, says A.T. Kearney,...
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