About 6 in 10 brands receive customer complaints via social media occasionally, while close to 1 in 6 receive them “somewhat” (10.9%) or “very” (4.9%) often, finds a survey from Social Media Marketing University (SMMU). Despite what seems like a relatively high incidence of complaints, few brands responding to the survey have strategies in place to deal with the complaints, and most are slow to respond to the criticism. (more…)
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Brands Slow to Respond to Complaints Posted on Social Media
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