Marketers Begin 2014 Optimistic About Their Budgets

Consistent with various pieces of research (such as this and this) indicating that marketing budgets are set for a rise this year, Warc reports that global marketers are retaining a high level of optimism regarding their budgets at the start of this year. This month, the budget component of Warc’s Global Marketing Index recorded a value of 56.1, down slightly from December’s record high of 57.3, but still solidly in positive territory. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.) (more…)