During Q4, iOS Widened its Mobile Ad Monetization Lead Over Android

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Clik here to view.Android phones may have pulled ahead of iPhones in Q4 mobile phone ad traffic share, according to Opera’s latest quarterly report [pdf] covering Q4 2013 activity, but the opposite trend was true when it came to ad monetization. The iPhone accounted for 40% of mobile ad monetization, per the report, up from 36.4% a quarter earlier and distancing itself from Android phones’ 30.1%. Overall, iOS devices captured 43.4% of ad traffic (down from 44.4% in Q3) and an outsized 55.7% of revenue (up from 49.5%). (more…)