Pay TV Trends: Cord-Cutting and Cord-Shaving on the Rise

While the pay-TV market appeared to be stemming subscription losses as 2013 wore on, new data from Centris Marketing Science nevertheless finds an apparent rise in the incidence of cord-cutting households between Q1 and Q3. And it’s not only cord-cutting that seems to be growing; a separate [updates: contested, “clarified“] study from The NPD Group indicates that “cord-shaving” (cutting back on the amount of money spent on subscriptions) is increasing, with the share of households subscribing to premium TV services such as HBO and Showtime on the decline. (more…)