Consumers Don’t Just Ignore Irrelevant Marketing Messages…

Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%), contain mixed information across different methods of communication (51%), or include basic errors about the consumers’ identities (41%), detail Janrain and Blue Research in newly-released survey results touting the benefits of social login. In response, more than 9 in 10 respondents have developed an unfavorable attitude to the company or taken some kind of action to limit the messaging. (more…)