Local Media Sales Managers Expect Significant Revenue Gains; Majority Now Selling Mobile Ads

Roughly 1 in 2 executive and sales managers expect local ad revenue increases of more than 6% this year, including 20% who forecast gains in excess of 10%, details AdMall in its latest local media sales forecast. With roughly 4 in 10 expecting revenue increases of 1-5%, a total of almost 9 in 10 respondents are projecting increases, similar to last year’s results, with just 5% forecasting a revenue decline. (more…)