YouGov has released its US Buzz Rankings list for 2013, and a familiar name tops the rankings – Amazon. The study measures consumer perceptions of brands, asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive. Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4). (more…)
↧
Amazon Tops 2013 US Buzz Rankings
↧