Second-Screeners: Appeal of Content Synchronized With Live TV Remains Fairly Modest

Some new data has been released on second-screen use during TV viewing, courtesy of the Consumer Electronics Association (CEA) and the National Association of Television Program Executives (NATPE). The results of the survey – fielded among a sample of adults who access second-screen content related to TV programming – suggest that synchronized program content use has plenty of room to grow. Only 4 in 10 respondents reported trying synchronized program content to watch with live TV, and few found that it significantly enhanced their experience. (more…)