US Native Social Ad Revenue Forecast Revised Upwards

BIA/Kelsey has released an update to its social local media forecast from earlier this year, and the revision predicts faster growth for native social ad revenues than previously expected. In this latest forecast, native social ad revenues – primarily driven by Facebook’s Sponsored Stories and Twitter’s Promoted Tweets – will reach $5 billion in 2017, up from roughly $4.6 billion in the previous forecast. (more…)