What loyalty program benefits matter to consumers? A new global study [download page] released by Nielsen reveals that while (unsurprisingly) a leading 75% of online respondents are attracted to the discounted or free products offered by loyalty programs, there are other benefits that carry some heft, too. Some 44% indicated that enhanced customer service matters to them, and a similar 42% agree with respect to free shipping. There are some striking regional differences in attitudes. (more…)
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Consumers’ Favorite Loyalty Program Benefits and Biggest Turn-Offs
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