More than half of adult broadband users with an internet connected TV say that their viewing of online video sources has increased relative to last year, details The Diffusion Group (TDG) in data from a newly-released study. That includes about one-quarter who say that their OTT viewing has “increased significantly” compared to last year, roughly three times the proportion (7.7%) who claimed to have decreased their OTT viewing to some degree. (more…)
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Connected TV Viewers Report Considerable Increase in OTT Content Consumption
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