Digital Marketing Talent Lacking in Key Areas, Large Enterprises Say

Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas, finds a study [download page] by the Online Marketing Institute conducted with ClickZ and Kelly Services. That’s not to say that there are deficiencies all around, but rather that the team is strong in some digital areas, but weak or mediocre in others, according to 7 in 10 respondents. Confidence is lacking in some areas more than others. (more…)