Online Users Say They Want More Relevant Ads, But With Privacy Controls Attached

Asked how they would like online advertising to evolve in the future, a plurality 36.5% of respondents to a Digital Advertising Alliance (DAA) survey chose the option that ads should be more relevant to their interests, about twice as many than chose the option that ads should be more generic (19%), according to a new study [pdf]. But a variety of measures would ensure more comfort with receiving those ads, according to the survey results. (more…)