Fewer Than 1 in 6 Online Campaigns Now Feature A Single Version of an Ad

Digital ad campaigns are becoming more complex, with more ad versions per campaign and an increasing amount of third-party tags per ad, per recent data from DG MediaMind. Looking at Q2 data from 2010 through 2013, the study indicates that the percentage of campaigns with a single version of an ad decreased from 21.2% in 2010 to 15.6% this year. By contrast, 29% of campaigns now include 2-4 ad versions, up from 24.6%, while 6.4% have at least 50 versions, up from 5.4% 3 years ago. (more…)