Majority of US Marketers Say They’ll Increase Social and Content Budgets in 2014

Many marketers are planning to increase spending next year across a variety of digital channels, ranging from content creation to social media, email marketing and display advertising, per results from a Webmarketing123 survey. Content creation (such as videos, webinars and white papers) ranks as a top area for increased spending among B2B respondents, with 69% saying they’ll hike these budgets next year. A slight majority of B2C marketers concur, echoing recent research from the Content Marketing Institute and MarketingProfs. (more…)