Email Marketers Slowly Gravitating to Mobile Optimization

Approximately one-third of company marketers say they have no strategy for optimizing their email marketing for mobile devices, and one-fifth of agencies say their clients have no such strategy, per results from a new report [download page] by Econsultancy and Adestra. Another 39% and 45%, respectively, report just a basic strategy for mobile optimization. But, there are signs that these global marketers (primarily based in the UK) are recognizing the value of mobile optimization. (more…)