Search Dominates Mobile Local Ad Spend; Video’s Influence to Grow

Search dominates mobile local ad spend to the tune of 58% share of revenues ($704 million of $1.22 billion in 2012), per the latest mobile local ad spend forecast from BIA/Kelsey. That compares with 31% share for display, 8% share for SMS, and just 3% for video. But that picture should change quite dramatically by 2017, particularly when looking at the share of revenues accounted for by video. (more…)