Primetime (8PM-11PM) might be the right time for reaching TV viewers, but it’s not the only time, per new data from Nielsen. Nielsen’s figures reveal that traditional TV viewers watch close to 2 hours of TV per day during primetime hours, but they spend more than 1-and-a-half hours watching during the daytime hours of 11AM-3PM, too. (more…)
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How Much TV Do People Watch During the Day?
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