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Half of Mobile Phone Owners Always Have Their Device Within Arm’s Length

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ArbitronEdisonResearch-Mobile-Phone-Proximity-Apr2013Research showing consumer addiction to mobile phones continues to filter in. Here’s another stat to add to the arsenal: according to [download page] a new study from Arbitron and Edison Research, 52% of mobile phone owners always keep their device within arm’s reach, and another 30% do so most of the time. And more Americans aged 12 and up use a cell phone (30%) than a dedicated alarm clock (22%) or clock radio (15%) to wake up in the morning. (more…)


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